Everything you need to know about GoNoGo.
GoNoGo is an independent brand ratings platform for the United Kingdom that uses a transparent 100-point scoring framework to rate brands across categories like banking, insurance, broadband, and retail. GoNoGo provides structured, data-driven ratings that make it easy to compare brands side by side. It's free for consumers and offers businesses transparent improvement plans.
Every brand is evaluated using a structured 100-point framework covering Compliance & Regulation, Customer Satisfaction, Product Value, Innovation, Customer Support, and Accessibility & Security. Each industry uses tailored scoring categories and weightings to ensure fair, relevant comparisons across UK brands.
Yes, GoNoGo is completely free for consumers. You can browse brand ratings, compare brands side by side, read reviews, and make informed decisions at no cost. Businesses can also claim and manage their brand profile.
GoNoGo rates UK brands across banking, insurance, broadband, energy providers, mobile networks, supermarkets, and more. New categories are added regularly as the platform expands.
GoNoGo focuses on structured, evidence-based brand scoring. Every brand gets a transparent 100-point score broken down across multiple categories, making it easy to compare competing brands objectively. Businesses don't need to pay to respond to feedback, and GoNoGo is purpose-built for the UK market with locally relevant categories and scoring.