Privacy Policy

1. Who we are

This Privacy Policy applies to the GoNoGo United Kingdom website at gonogo.co.uk and related pages operated by GoNoGo Ratings and Reviews Ltd, a company registered in England and Wales (company number 16433454).

For the purposes of UK data protection law, we act as the data controller for personal data collected via this website.

2. How to contact us

If you have any questions about this policy or how we use your personal data, you can contact:

Email: mike@gonogo.co.uk
Website: www.gonogo.co.uk

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we use your data. See www.ico.org.uk for details.

3. What data we collect

The information we collect depends on how you use the site:

• Contact information: If you contact us, for example by email or form, we collect your name, email address and any other details you provide so we can respond.
• Usage data and analytics: When you visit the site, we may collect information such as IP address, device type, browser, pages viewed, and time spent on pages, primarily through cookies and similar technologies.
• Competition or survey responses: If you take part in a survey, competition or research project we run, we collect the responses and any contact details you choose to provide.
• Technical logs: Limited technical logs may be held for security, debugging and fraud-prevention purposes.

4. Cookies and similar technologies

We use cookies and similar technologies to operate our website and understand how it is used. For full details of the types of cookies we use and how you can manage your preferences, please see our separate Cookie Policy.

Where cookies are not strictly necessary for the site to work, we will only use them in line with UK Privacy and Electronic Communications Regulations (PECR) and your preferences set via the cookie banner.

5. Why we use your data and legal bases

We use your personal data only where we have a lawful basis under UK GDPR:

• To operate the website and provide services, for example to respond to enquiries, maintain accounts, run surveys or competitions, based on legitimate interests or, where relevant, performance of a contract.
• To understand and improve site performance using analytics and similar tools, based on consent where required by PECR, or legitimate interests where an exemption applies and data is used only in aggregate.
• To send you updates or marketing that you have opted in to receive, based on your consent. You can unsubscribe at any time.
• To comply with legal and regulatory obligations, for example to keep records, respond to lawful requests, or comply with tax and accounting rules.
• To protect our rights and the rights of others, including detecting abuse, fraud, or security incidents, based on our legitimate interests in running a safe and lawful service.

6. How we use your information

In practice, we may use personal data to:

• Respond to enquiries and provide customer support.
• Analyse how visitors use the site and improve content, layout, and features.
• Develop new tools, reports, and comparison journeys for users and business clients.
• Administer surveys, research projects, and competitions.
• Send service messages, updates, or, where you agree, newsletters and research offers.
• Maintain the security and integrity of our systems.

7. Sharing your information

We do not sell your personal data. We may share limited information with:

• Service providers who host our site, provide analytics, email services, or other tools we use to run the business, subject to appropriate data protection terms.
• Professional advisers such as lawyers, accountants, or insurers where necessary.
• Authorities or regulators where we are legally required to do so, or to protect our rights or the rights of others.
• Business transferees if we undergo a reorganisation, merger, or sale of all or part of the business, in which case personal data may be transferred under appropriate safeguards.

8. International transfers

Some of our service providers are located outside the UK. Where personal data is transferred outside the UK, we ensure an appropriate level of protection, for example by using contracts approved under UK data protection law, such as the UK Addendum or International Data Transfer Agreement, or by transferring only to countries recognised as providing an adequate level of protection.

9. How long we keep your data

We keep personal data only for as long as is reasonably necessary for the purposes described in this policy, or to meet legal, accounting or reporting requirements.

In practice, this typically means:

• Contact enquiries, usually up to 24 months after we close the enquiry, unless further retention is needed.
• Competition or survey entries, for the duration of the activity and any reasonable follow-up period.
• Analytics data, aggregated or anonymised as soon as reasonably possible, with identifiable logs kept only for short operational periods.

10. Your rights

Under UK GDPR, you have the following rights in relation to your personal data, subject to certain conditions:

• Right of access — to request a copy of your personal data.
• Right to rectification — to correct inaccurate or incomplete data.
• Right to erasure — to ask us to delete your data in certain circumstances.
• Right to restriction — to ask us to limit how we use your data in certain cases.
• Right to object — to object to processing based on legitimate interests or to direct marketing.
• Right to data portability — to receive certain data in a structured, commonly used format.
• Right to withdraw consent — where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details above. We may need to verify your identity before responding.

11. Data security

We use appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures are reviewed periodically in light of industry practice and regulatory guidance.

12. Children

This website is aimed at adults. We do not knowingly collect personal data relating to children under 13 years old. If you believe a child has provided us with personal data, please contact us so we can delete it where appropriate.

13. Changes to this policy

We may update this Privacy Policy from time to time, for example to reflect changes in our services or legal requirements. The most current version will always be available on this page, with the effective date shown at the top.