GoNoGo Ratings and Reviews Ltd.
Company number 16433454 · Version 2026-06-01 · Last updated 1 June 2026
This agreement (these “Terms”) is made between:
In these Terms:
By ticking the box marked “I agree to the Terms & Conditions” on the sign-up page, by paying a Subscription Fee, or by accessing or using the Service, you confirm that:
If you do not agree to these Terms, you must not use the Service.
The Service lets you design, brand, publish and distribute customer-feedback surveys, collect Respondent answers, view results on a dashboard, and export data, subject to the limits of your Subscription.
We are continually developing the Service. We may add, change, improve, or retire features at our discretion, provided that we will not make material adverse changes to the core functionality of your Subscription without giving you reasonable notice in advance and a right to cancel under clause 20.
To use the Service you must create an account using a valid email address and a password. You are responsible for:
You must use one account per Brand, except where multiple Brands are administered together by mutual agreement with us.
Subscription Fees are shown on our pricing page in pounds sterling (GBP), exclusive of VAT unless stated otherwise. VAT will be applied where it is properly chargeable.
Subscription Fees are billed monthly in advance via our payment provider, Revolut. By subscribing, you authorise Revolut and us to charge your chosen payment method on each monthly renewal date until you cancel.
Your Subscription will renew automatically each month at the then-current price for your plan unless you cancel before the renewal date. We will only increase your Subscription Fee on at least 30 days' written notice by email, and you may cancel before the new price takes effect.
If a payment fails, we may retry the charge, suspend the Service under clause 18, and after a reasonable grace period terminate your Subscription under clause 19. You remain liable for unpaid Subscription Fees properly due.
You may upgrade your Subscription at any time. Upgrades take effect immediately and we will pro-rate the difference on your next bill where reasonably possible, or otherwise charge the full new price on the next renewal. Downgrades take effect at the start of the next monthly billing cycle.
You may cancel your Subscription at any time from your dashboard or by emailing jeremy@gonogo.co.uk. Cancellation takes effect at the end of the current paid month. You will keep access until that date.
Except where required by law, we do not refund Subscription Fees for partial months, unused responses, or periods after cancellation. We will refund Subscription Fees in full where we have charged you by manifest mistake or where required to do so under applicable consumer law.
The Service is supplied to businesses. If you are subscribing as a consumer (rather than as a business or in a business context) within the meaning of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a statutory right to cancel within 14 days of subscribing. By starting to use the Service within that 14-day period, you expressly request that we begin supplying the Service immediately and acknowledge that you will lose the right to cancel once the Service has been fully supplied (or, where you cancel during the 14-day window after starting to use the Service, that we may charge a fair proportionate amount for what you have used).
If we offer a free trial, the terms of that trial will be presented at sign-up. Unless we state otherwise, the trial will automatically convert into a paid Subscription at the end of the trial period using the payment method you provided.
Each Subscription plan includes a monthly cap on Respondent submissions, as shown on our pricing page. The Unlimited plan has no monthly cap but remains subject to the fair-use principles in clause 8 and to reasonable technical limits set by us to protect platform stability.
If you exceed the included cap on a non-Unlimited plan, we may (at our discretion): (a) pause new submissions until the next billing cycle; (b) invite you to upgrade; or (c) bill overage at a reasonable rate notified to you in advance.
You agree that you and your Authorised Users will not, and will not permit any third party to:
You are responsible for the content and lawfulness of every survey you publish.
As between you and us, you own all Customer Data. Nothing in these Terms transfers ownership of your Customer Data to us.
You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, display, process and back up Customer Data solely to the extent reasonably necessary to provide, secure, maintain and improve the Service for you and to comply with our legal obligations.
We may generate aggregated, anonymised or statistical insights from usage of the Service (for example, average completion rates or NPS benchmarks by sector) and use such insights for any lawful purpose, including publishing benchmarks, provided that they do not identify you, any Authorised User or any Respondent.
On termination of your Subscription, you may export your Customer Data (where the Service supports export) for a period of 30 days from the effective termination date. After that period, we may delete or anonymise your Customer Data from active systems, subject to clause 10 and our legal retention obligations. Routine backups may persist for a further reasonable period before being overwritten in the ordinary course.
Where Customer Data contains personal data of Respondents or Authorised Users, the parties acknowledge that, in respect of such personal data, you are the Controller and we are the Processor. Where we process personal data of account holders directly (e.g. your billing contact), we act as a Controller and the GoNoGo Privacy Policy applies.
In our capacity as Processor we will:
You authorise us to engage sub-processors to provide the Service, including (without limitation) Supabase (database and authentication), Vercel (hosting), Revolut (payments), and email/SMS delivery providers. We will maintain a list of sub-processors and impose written obligations on each sub-processor substantially equivalent to those in clause 10.2. We will give you reasonable advance notice (where practicable) of new sub-processors and an opportunity to object on reasonable data-protection grounds; if we cannot resolve your objection, you may terminate the affected portion of the Service.
Where Personal Data is transferred outside the UK or European Economic Area, we will ensure that an appropriate safeguard is in place (such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision).
You confirm that you have a valid lawful basis under the UK GDPR for collecting and processing Respondent data through the Service, that you have provided Respondents with the information required by Articles 13–14 UK GDPR, and that any personal data you upload was obtained lawfully. You will not use the Service in a way that puts us in breach of the UK GDPR or the Privacy and Electronic Communications Regulations 2003 (for example, sending marketing emails to recipients who have not consented).
We use reasonable industry-standard measures to protect the Service, including HTTPS in transit, encryption of credentials, hashed passwords, role-based access in our database, and routine vulnerability monitoring. However, no online service is completely secure, and you accept that you transmit data to and through the Service at your own risk. You must use a strong, unique password and keep it confidential.
We aim to make the Service available 24 hours a day, 7 days a week, with target monthly uptime of 99.5% measured on a rolling basis, excluding scheduled maintenance, third-party outages outside our reasonable control, and force-majeure events. Except as expressly stated in a separate signed service-level agreement, this target is a goal and not a contractual guarantee.
We will use reasonable efforts to give advance notice of scheduled maintenance and to perform it outside UK business hours where practical.
The Service, including its software, design, dashboards, copy, logos, methodology, scoring frameworks, and documentation, is owned by GoNoGo or its licensors and is protected by intellectual-property law. Subject to these Terms and your payment of Subscription Fees, we grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your internal business purposes for the duration of your Subscription.
No rights are granted other than those expressly set out in these Terms. All rights not granted are reserved.
Each party may receive confidential information from the other. Each party agrees to: (a) keep the other's confidential information confidential; (b) use it only to perform its obligations under these Terms; and (c) protect it with at least the same degree of care it uses for its own confidential information, and in any event no less than a reasonable standard of care. This clause does not apply to information that is or becomes public other than through breach, is already lawfully known, is independently developed, or is required to be disclosed by law (in which case the disclosing party will give reasonable notice where lawful).
We warrant that we will provide the Service with reasonable skill and care. Other than that warranty, and to the maximum extent permitted by law, the Service is provided “as is” and “as available”. We do not warrant that:
All implied terms, conditions, warranties and representations (whether by statute, common law or otherwise) are excluded to the maximum extent permitted by law.
Nothing in these Terms limits or excludes either party's liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot lawfully be limited or excluded under English law (including, where applicable, your statutory rights as a consumer); or (d) your liability to pay properly invoiced Subscription Fees.
Subject to clause 16.1, neither party will be liable to the other in contract, tort (including negligence), under statute or otherwise for any: (a) loss of profits; (b) loss of revenue; (c) loss of business, goodwill or anticipated savings; (d) loss, corruption or recreation of data (except as set out in clause 10.2 in respect of personal data); or (e) indirect, special or consequential loss, whether or not foreseeable.
Subject to clauses 16.1 and 16.2, each party's total aggregate liability arising out of or in connection with these Terms in any 12-month period is limited to the greater of: (a) the total Subscription Fees actually paid by you to us in the 12 months immediately preceding the event giving rise to the claim; or (b) £1,000.
You will defend, indemnify and hold harmless GoNoGo, its officers, employees and contractors from and against any third-party claims, losses, liabilities, damages and reasonable legal costs arising out of or in connection with: (a) Customer Data; (b) your use of the Service in breach of these Terms; (c) any survey, message or communication you send through the Service that breaches applicable law (including data-protection or marketing law); or (d) your breach of any obligation owed to a Respondent.
We may suspend your access to all or part of the Service, with or without notice, where we reasonably believe that: (a) a Subscription Fee is overdue; (b) you are in material breach of these Terms (including the acceptable-use clause); (c) suspension is required to protect the security, integrity or availability of the Service or other customers; or (d) a regulator or court requires it. We will lift the suspension once the cause has been resolved.
Either party may terminate these Terms (and your Subscription) at any time on notice in accordance with the cancellation rules in clause 6. We may terminate immediately on written notice if: (a) you commit a material breach of these Terms that is not remediable, or that is remediable but you have failed to remedy within 14 days of written notice; (b) you become insolvent, enter administration, propose a voluntary arrangement, or cease to carry on business; or (c) you persistently breach the acceptable-use clause.
On termination: (i) your right to use the Service ends; (ii) you remain liable for unpaid Subscription Fees properly due up to the effective termination date; (iii) clause 9.4 applies to your Customer Data; and (iv) clauses that by their nature are intended to survive (including 9, 10, 13, 14, 15, 16, 17 and 23) survive.
We may change these Terms from time to time. If we make a change that has a material adverse effect on you, we will give you at least 30 days' notice by email and you may cancel under clause 6 before the change takes effect; otherwise, the new Terms apply from the date stated when published. Continued use of the Service after the effective date of a change constitutes acceptance of the change. The current version is identified by the version number at the top of this page.
We will send notices to you by email to the address on your account. You will send notices to us by email to jeremy@gonogo.co.uk. Notices are deemed received the next working day after sending.
These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them, their subject matter or formation, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that, where you are a consumer and you live in another part of the United Kingdom, you may also bring proceedings in your local courts.
For any questions about these Terms, your account or your Subscription, please contact:
GoNoGo Ratings and Reviews Ltd
Company number 16433454
Email: jeremy@gonogo.co.uk
Website: gonogo.co.uk