Independent brand ratings, transparent reviews and practical insights. Businesses can work with GoNoGo to understand score drivers, collect feedback and reply publicly, but no business can pay for a higher score or more favourable ranking.
From sign-up to score improvement in three clear steps.
Our methodology evaluates brands across six weighted categories using public data, reviews, and compliance signals. Hundreds of brands across the United Kingdom are already scored and live on the platform.
The platform analyses your breakdown, identifies the highest-impact areas, and generates a prioritised action plan — unique to your brand, updated as things change.
Execute the plan. Your score updates. Display your live GoNoGo badge on your website, and use QR codes to collect real-time feedback at any location.
Other platforms tell you your score. GoNoGo tells you exactly what to do about it. We analyse your scoring breakdown across all six categories, identify the weakest areas with the highest improvement potential, and generate a prioritised, step-by-step action plan — unique to your brand.
See what's happening, understand what it means, take the next best action.
Embed a real-time GoNoGo badge on your website, landing pages, and email signatures.
A prioritised, auto-updating improvement roadmap tailored to your brand's scoring profile.
Forecast how improving a category could move your score before you invest time or budget.
Suggested tones, pre-reply checks, and ready-to-edit templates for customer responses.
See recurring themes in feedback and how they connect back to specific scoring categories.
Track where you sit against competitors and where the biggest point opportunities remain.
Branded QR codes for branches, stores, clinics or service points — collect Go/NoGo votes instantly.
KPIs, trends, and category breakdowns in one place. See what's improving and what still needs work.
Start free. Upgrade when you're ready.
Take ownership of your brand profile and start engaging with customer reviews at no cost.
No credit card. No commitment. Just claim and reply.
Everything your brand needs — a public score, an improvement workspace, and customer feedback tools.
Month-to-month. Annual for better value. First month free.
Fill in your details and our team will verify your identity and activate your brand portal access.
GoNoGo helps brands understand the drivers behind their public score, gather customer feedback, respond to reviews, and improve trust through transparent engagement. GoNoGo's tools are designed to help brands act on insight and communicate with customers more effectively, while preserving the independence of GoNoGo's ratings and review systems.
Brands can claim and manage their profile, reply publicly where appropriate, invite customer feedback through GoNoGo tools, and display approved GoNoGo widgets or badges where eligible. However, commercial participation does not guarantee a particular score, ranking, badge status, review outcome, or editorial position.
Claiming a profile lets an authorised representative verify their connection to the brand, respond to reviews, access business tools, and manage certain factual profile details. Claiming a profile does not transfer ownership of the page, does not give the brand control over GoNoGo's editorial content or scoring, and does not guarantee any score, ranking, badge or review outcome.