GoNoGo announces the launch of its innovative 100-point rating system designed to measure what truly matters to customers across industries. By focusing on six critical categories GoNoGo delivers an authoritative, transparent, and actionable brand score for consumers and businesses alike.

In an age where consumers face overwhelming choices and bombarding marketing claims, typical rating methods like 5-star systems often fall short - they can be overly simplistic, easily mainpulated, and fail to capture the full complexity of customers experience.

GoNoGo’s 100-point system breaks down brand performance into distinct, measurable areas based on customer priorities, providing a much clearer, multidimensional, and trustworthy picture of quality and reliability.

The six categories composing the GoNoGo 100-point evaluation and why they matter:

Compliance
At the foundation of trust lies compliance with legal and regulatory frameworks such as GDPR (General Data Protection Regulation), POPI (Protection of Personal Information Act), and customer protection laws. This category ensures that Companies prioritize privacy, security, and ethical treatment of customer data, assuring users that their information is handled responsibly and transparently

Customer Satisfaction
This measures customers' direct experiences through complaint handling effectiveness and customer satisfaction (CSAT) ratings. High marks here indicate Companies that listen to feedback, resolve issues quickly and fairly, and consistently deliver on promises — key for building loyalty and positive reputation.

Product Value
This category evaluates the true value customers receive by assessing price competitiveness and fee transparency. It ensures brands offer fair pricing and clear, upfront communication of costs, helping customers make informed decisions without hidden fees or misleading offers.

Innovation
This Category assesses how Companies adopt forward-looking technologies, including Artificial Intelligence (AI), and whether they continuously introduce new features to enhance the customer experience. Regular innovation signals a commitment to meeting evolving customer needs and staying ahead of market trends.

Customer Support
Accessible, responsive support is crucial for customer confidence. This category evaluates the availability and quality of support channels — 24/7 service, phone, chat, email, and bot assistance — ensuring customers can get help when and how they need it.

Accessibility & Security
A seamless digital experience — from user-friendly apps and websites to robust data security and personalized access controls — is essential. This category confirms that brands safeguard data while providing intuitive and inclusive interaction across all digital touchpoints.

Why a 100-point system beats a 5-star rating:
Traditional 5-star ratings aggregate all feedback into a vague average, often hiding significant variances or critical weaknesses in specific areas. They are prone to skew from fake reviews or rating inflation, making them less reliable for real decision-making. In contrast, GoNoGo’s detailed 100-point scoring breaks down performance by the categories that customers care about most. This granular insight helps consumers understand exactly where a brand excels or needs improvement and drives brands to improve on aspects that truly matter. The result is a more transparent, accurate, and trustworthy evaluation.

By providing this clear, multi-dimensional score, GoNoGo empowers consumers to make smarter, more confident choices quickly while encouraging higher standards and accountability among brands.

About GoNoGo

GoNoGo is a pioneer in customer-centric evaluation technology, dedicated to developing innovative tools that measure and elevate service excellence across industries. The GoNoGo 100-point rating system reflects its commitment to transparency, trust, and actionable insights that truly help customers and businesses alike