Unbiased Data-Driven Brand Comparison

Our Industry Rating Methodology

GoNoGo’s proprietary 6 categories and 100-point scoring system provide the most detailed, objective, and flexible way to compare brands across the UK’s diverse industries.

By consistently applying six key categories—Compliance, Customer Satisfaction, Product Value, Innovation, Customer Support, and Accessibility & Security—our framework explores every important dimension of brand performance. This approach delivers trustworthy scores consumers can rely on and actionable insights for brands to identify strengths and areas for improvement.

Our points-based system promotes transparency and granularity, going beyond simple star ratings or subjective opinions to embrace data-driven analysis of verified reviews, regulatory adherence, pricing competitiveness, technological leadership, and service quality.

This benefits consumers by empowering confident decisions based on comprehensive evidence, and helps brands sharpen their offerings to better meet customer needs and regulatory standards.