Why This Scoring System Delivers True Independence

Comprehensive—Every major brand and niche provider is scored using the same, published framework—no exceptions and no preferential treatment.
Transparent—Full scoring breakdowns are public, enabling direct accountability and robust user trust.
Data-driven—Scores are based on a mix of verified public data, user feedback, hands-on testing, and analysts’ benchmarking—not just marketing claims.
Market-Relevant—Categories evolve annually to match current user priorities (e.g. eSIM adoption, digital support, value bundles, etc.)
Consistent and Replicable—Scoring guidance and example reviews are available, so anyone can audit or understand why any brand earned its results.

Key Benefit: Our 100-point system is trusted by analysts, businesses, and consumers alike—to surface market leaders, spot disruptors, and track sector-wide improvement.

The 6 Core Categories Explained

Totals: 100 points—no over-weighting, and every point must be justified.

Scoring Methodology: Transparency in Every Category

Each brand is assessed from verified, published sources and our own expert/consumer panels, following strict benchmarks. Here’s how the points break down:

Category	Key Inputs	Example Scoring Criteria
Coverage & Network Quality (20)	• National speed/call audits • User-reported coverage • 5G/4G map parity • Up-to-date Ofcom/RootMetrics stats	• UK coverage: 10pts • 5G rollout: 4pts • Rural reliability: 3pts • User speed experience: 3pts
Value for Money (20)	• Cost-per-GB, price transparency • Roaming/international penalties • Comparison to category leaders • Upsell vs base plan clarity	• Base plan value: 8pts • Roaming/international: 5pts • Hidden fees: 3pts • Price evolution year-on-year: 2pts • Unused data rollover: 2pts
Customer Experience (20)	• Support wait times • Trustpilot/Google review profile • Switching/onboarding ease • Complaints to Ofcom per 100,000 users	• Support: 8pts • Reviews (average, volume): 4pts • Onboarding score: 4pts • Churn/complaints: 4pts
Plans & Flexibility (15)	• Range of contract/duration • Rolling/SIM-only innovation • eSIM/number porting ease • Multiple device/family offers	• Contract variety: 5pts • Switching/porting: 4pts • Multi-user tools: 3pts • eSIM options: 3pts
Digital Innovation (15)	• eSIM launch/support • App quality, online support • Digital perks (media, data, billing) • Tech adoption speed	• eSIM/database: 5pts • App experience: 4pts • New features/integration: 3pts • Security/privacy: 3pts
Brand Trust & Reputation (10)	• Third-party review scores • Regulatory fines/issues • Analyst recommendations • Social proof, leadership awards	• 3rd party reviews: 4pts • Regulatory history: 2pts • Awards/industry status: 2pts • User/analyst perception: 2pts

Did you know? Brands receive full scorecards—publicly available upon request—so every score is justifiable and replicable, by design.

See It In Action: Real-World Review Example

Sample: Provider X

Category	Points Awarded	Commentary
Coverage & Network	18/20	Excellent across UK, 99.6% 4G, aggressive early 5G rollout
Value for Money	14/20	Great entry pricing, slightly above market on roaming
Customer Experience	15/20	Good reviews, but live chat delays penalised
Plans & Flexibility	13/15	Full range of contracts, instant number port
Digital Innovation	12/15	Excellent app/onboarding, eSIM support live
Trust & Reputation	9/10	Strong analyst reputation, no major controversies
Total		81/100

Why Choose Our Ratings?

For Users: Skip the claims—see exactly how each brand stacks up, and why.
For Brands: Fair, independent direction for improvement—and public recognition of strengths.
For Partners: Coherent benchmarks enable trustworthy partnerships, syndication, and investment signals.

Contact us for custom reports, license our methodology, or request a review audit.