Leading Certifications: CTICC is the first African venue with AIPC Gold Quality Standards Accreditation, setting a benchmark for others.
CTICC Brand Audit 2025
This extensive audit evaluates the Cape Town International Convention Centre's brand strength, customer satisfaction, product value, innovation, compliance, and accessibility/security against local and international benchmarks. It aims to provide actionable insights and strategic recommendations to boost CTICC's competitive positioning within the global Meetings, Incentives, Conferences and Exhibitions (MICE) industry.
Industry Insights
Economic Impact: Directly contributes approximately R6.9 billion to South Africa's GDP via tourism and events.
Digital Innovation: Trailblazer in hybrid event technology and AI-powered engagement platforms.
Accessibility & Inclusion: Comprehensive compliance with accessibility regulations and cultural inclusivity.
CTICC 2025 Brand Risk Heat Map
This heat map visualizes the severity of CTICC's major risks, weighed by likelihood and impact.
Explanation
Darkest squares: Highest risks (load shedding/power supply and currency volatility, score 25/20).
Medium-dark: Cost pressures, governance changes, international perception (score 16/12).
Lighter: Tech costs, staff retention, climate/health, seasonality (scores 9-8 and below).
Legend: Likelihood (1-5) x Impact (1-5). Each category is labeled.
Use this map for board discussions or to guide risk mitigation. Let us know if you require risk-mitigation strategies for any risk shown.