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In-depth analysis across major UK audio providers.
Our highest scoring companies across all audio categories.
Filter and compare the UK's leading radio, on-demand, and streaming brands.
| Logo | Brand/Station | GoNoGo Score | Reach (millions) | Time Spent (hours/week) | Digital Share | Key Demographics | Platforms |
|---|---|---|---|---|---|---|---|
 |
BBC Radio 1 | 88 | 8.3 | 5.2 | 72% | 18-34, Urban | Terrestrial, Digital, Smart Speaker, In-Car, Streaming |
|
BBC Radio 2 | 91 | 13.7 | 7.8 | 65% | 35-54, Nationwide | Terrestrial, Digital, Smart Speaker, In-Car, Streaming |
 |
BBC Radio 4 | 89 | 9.1 | 6.4 | 68% | 45+, Nationwide | Terrestrial, Digital, Smart Speaker, In-Car, Streaming |
 |
Capital FM | 83 | 6.2 | 4.7 | 78% | 18-34, Urban | Terrestrial, Digital, Smart Speaker, In-Car, Streaming |
 |
Heart | 85 | 7.8 | 5.1 | 75% | 25-44, Nationwide | Terrestrial, Digital, Smart Speaker, In-Car, Streaming |
|
Rayo | 76 | 1.2 | 3.5 | 92% | 18-34, Urban | Digital, Smart Speaker, Streaming |
 |
Global Player | 81 | 5.5 | 4.3 | 100% | 18-44, Nationwide | Digital, Smart Speaker, Streaming |
|
Spotify | 94 | 18.2 | 8.7 | 100% | 18-34, Urban | Smart Speaker, In-Car, Streaming |
 |
Apple Music | 90 | 12.4 | 7.2 | 100% | 18-34, Urban | Smart Speaker, In-Car, Streaming |
Key audience data for the UK's leading audio brands.
BBC Radio 1, Capital FM, Rayo, Spotify, and Apple Music are strongest among 18-34 year olds. BBC Radio 2 and Heart appeal to 25-44 and 35-54 year olds. BBC Radio 4 is most popular with listeners aged 45+.
Most stations have a balanced gender split. Urban stations (BBC Radio 1, Capital FM, Rayo) perform best in cities. Heart and BBC Radio 2 have strong nationwide reach.
Benchmarking the UK's leading audio brands.
How listeners engage with audio across devices.
Spotify, Apple Music, and Rayo lead in smart speaker adoption, with over 60% of their listeners using devices like Amazon Echo and Google Home.
BBC Radio 2, Heart, and Spotify are the most popular in-car choices, with strong integration into vehicle infotainment systems.
Regular music festival ticket giveaways, exclusive artist interviews, and live event promotions.
Cash prizes, holiday giveaways, and meet-and-greets with pop stars.
Family holiday competitions, concert tickets, and charity fundraising events.
Exclusive digital content, playlist features, and influencer collaborations.
Artist-led campaigns, playlist curation competitions, and early access to new releases.
How we create the most accurate brand ratings in the UK.
Our proprietary scoring system evaluates brands across multiple weighted categories.
We analyze thousands of data points to understand listener demographics and behaviors.
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This report is based on the latest industry data from RAJAR, Ofcom, BBC, Global, Spotify, Apple, and proprietary GoNoGo analytics. The GoNoGo score is a proprietary benchmarking tool and is not an official regulatory metric. Where exact figures are not available, reasonable estimates or previous year’s figures are used and clearly noted. No customer comments or satisfaction scores are included, as reliable sourcing could not be verified.