Unbiased Data-Driven Brand Comparison
Powered by our 100-point scoring system. Helping customers understand brands and brands understand customers.
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Our Industry Rating Methodology
At GoNoGo, our proprietary six-category, 100-point scoring system offers the most detailed, objective, and adaptable way to compare brands across the UK's diverse industries.
By consistently applying the categories: Compliance, Customer Satisfaction, Product Value, Innovation, Customer Support, and Accessibility & Security, our framework examines every crucial aspect of brand performance. This ensures trustworthy scores that consumers can rely on and actionable insights for brands to enhance their offerings.
Our numeric point system provides transparency and granularity beyond star ratings or subjective opinions by analyzing verified reviews, regulatory adherence, pricing competitiveness, innovation, and service quality.
This benefits consumers by empowering confident decisions backed by comprehensive evidence and enables brands to sharpen their offerings for customer satisfaction and regulatory compliance.