Executive Summary

10Major Brands BenchmarkedFrom Connells to Thomas Morris, covering 1,000+ branches nationwide.

25–35%Avg. Staff TurnoverStaffing remains a critical operational challenge across the sector.

£850mTop Brand RevenueSavills leads UK property agency revenues, with Connells and Knight Frank close behind.

89/100Top GoNoGo ScoreSavills achieves the highest overall GoNoGo score for 2025.

The UK property sector in 2025 is defined by digital transformation, regulatory tightening, and shifting consumer expectations. Large agency groups dominate, but operational risks—especially staffing, regulatory, and reputational—remain acute. Private equity interest is high, particularly in scalable, tech-forward, and compliance-robust platforms. Persistent challenges include branch-level consistency, aftercare, and fee transparency.

GoNoGo 100-Point Property Framework & Methodology

Regulatory Compliance12%Ombudsman membership, CMP, AML checks, no recent fines, up-to-date redress and data protection.

Customer Satisfaction23%Trustpilot, Google, AllAgents, complaint resolution, CSAT surveys, social sentiment.

Value & Transparency20%Fee transparency, fair contract terms, clear pricing, no hidden charges.

Innovation12%Digital onboarding, e-signatures, online tracking, virtual tours, proptech adoption.

Security & Data9%GDPR, secure document handling, no breaches, robust ID checks.

Accessibility9%Branch access, disability support, digital accessibility, multi-language.

Sustainability5%Green office, paperless, local community work, EPC advice.

Additional Features10%Mortgage/insurance, auctions, lettings, landlord tools, unique extras.

Each brand and branch is scored out of 100, weighted by these eight categories. Scores are based on verified customer reviews, regulatory filings, digital audits, and award records. Branch scores are normalized against brand and peer averages. All verbatim comments are sourced and linked for transparency.

Industry Trends & Investment Considerations

Consolidation: Ongoing M&A (e.g., Connells’ acquisition of Countrywide) is reshaping the competitive landscape.
Digitalisation: Virtual viewings, e-signatures, and customer portals are now baseline for leading brands.
Fee Compression: Transparent, fixed-fee and hybrid models are forcing legacy agencies to clarify pricing.
Regulatory Risk: AML, CMP, GDPR, and ombudsman compliance are under tighter scrutiny.
Staffing: High turnover (25–35% industry average) directly impacts customer satisfaction and profitability.
Sustainability: ESG is nascent but growing in importance for both investors and consumers.
Branch Variability: Even top brands show significant performance gaps between highest and lowest performing branches.

PE Investment Considerations

Digital Maturity: Brands with strong digital platforms show higher revenue per employee and better customer satisfaction.
Staff Retention: Brands with lower turnover outperform on profitability and customer satisfaction.
Branch Consistency: Even top brands show significant performance gaps between highest and lowest performing branches, creating operational risk but also improvement opportunity.
Regulatory Risk: Compliance is under tighter scrutiny, with potential for material fines and reputational damage.
Consolidation Opportunity: The sector remains fragmented, with PE-backed roll-ups demonstrating scale advantages in technology and marketing.
ESG Integration: Sustainability initiatives remain nascent but growing in importance for both investors and consumers.

UK Property Industry Benchmarking 2025

Executive Summary

GoNoGo 100-Point Property Framework & Methodology

Industry Trends & Investment Considerations

PE Investment Considerations

Brand Comparison Table